Archive for the ‘CRM Implementation’ Category
CRM Proves Beneficial Against Status Quo
CRM just seems expensive and a waste of time. Isn’t it better if I just use some manual processes instead? Working with small businesses, I hear this question, or a variation of it, all the time. As a consultant, I can’t force a business owner/company to use CRM, but I can show them the benefits [...]
One Size Does NOT Fit All
Last week at a networking event, someone asked me what MY favorite CRM system is. My answer to him was “that depends”, and here’s why. CRM is not a “one size fits all” tool for all businesses. There are solely operated businesses, small, medium, large, and multi-national conglomerates. There’s companies in more industries than there are [...]
Building a Communication Plan for a CRM Implementation
When a company takes on a task like implementing a CRM system, it affects many (if not all) departments and people within the company. However, only a small group of people are involved in the everyday planning and implementation work. That’s why a communication plan is so important to the success of the implementation. A [...]